![]() This makes sense - the more time people spend on Facebook, the better that is for Facebook, both in terms of ad exposure and engagement metrics - so in line with this, Facebook's continually updated and advanced their on-platform content management tools to make it easier and more appealing for social media managers to come to them direct. For example, Facebook has made it more appealing for users to schedule updates through Facebook itself for the most part, as you're able to ensure the formatting is correct, the link preview displays how you want, and all the relevant links and targeting options are added. What's interesting, however, is how each platform has approached the use of tools, particularly scheduling and analytical offerings. ![]() Sure, you could do everything by logging onto each platform and sending out tweets and posting updates, but tools and apps give us the ability to better plan and analyze our efforts, and align with audience expectations and usage patterns. For social media marketers, the only way to fully maximize your time and efforts is through the use of tools.
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